14 Common Misconceptions About background music for presentation
Ever discovered yourself humming a jingle ceaselessly? Or getting oddly emotional over a specific tune on the radio? Or remembering every line to a teen anthem you haven't heard in decades?
Music subconsciously affects our state of mind, energy levels, memory recall and even behaviour. It can increase our sense of connection to individuals, experiences and areas-- even businesses.
It's this impact that investigates have actually been determining for the previous 20 years. The bulk of research reveals a clear connection in between soundtrack and an organization' efficiency. And yet, music remains one of the most underused tools for company success.
Here at Ambie, we're identified to help business owners understand the genuine worth of music for their brand name. That's why we have actually sorted through the mountains of research to lay out the truths straight.
Now, whether you're an Ops Director or self-appointed shop DJ, you can totally comprehend-- and capitalise-- on music in your organization. Restaurant background music
Background music can impact how a client feels, believes and even invests in your place
How background music effects your customer experience First impressions are lasting impressions.
In his famous TED talk, Daniel Kahenman (the Nobel-winning rockstar of behavioural psychology) explains how it only takes one negative occasion to destroy an individual's understanding of a whole experience. (We go into this more in our Why music matters article).
Kahenman's words are powerful motivation for companies to guarantee every interaction with consumers is an useful one. From the minute a client strolls through the door, to the minute they leave-- every action of the consumer journey need to add value. Music is important to this process. 81% of consumers say that company background music lifts their mood, while 71% say it produces a much better environment in general. From the minute a consumer strolls through the door, to the minute they leave-- each action of the consumer journey need to include worth. And when consumers feel good in a space-- they act different within it. Did you know that simply playing music that consumers enjoy makes them 24% most likely to buy a product?
It's no wonder why 84% of organisations who focus on improving customer experience report increased income. How is your company background music building a positive customer experience?
Company background music and the client experience QUICK FACTS: How music impacts customer experience (Source: BrandChannel, MarketingCharts and PPL. Links in text to full reports).
How company background music constructs your brand identity It's a difficult market. E-commerce is ever increasing, the High Street ever crowding. Services are searching for brand-new ways to enhance their brand in order to stand apart. And client experience has become crucial.
In 2013 a Walker Information study predicted that by 2020 customer experience would trump price and product as the key differentiator between brands. We're now seeing that truth.
Music is a direct and cost-efficient method of developing state of mind and structure connection with your target audience. Frequently when we think about the elements that build a brand, or customer experience, we think about the visual elements-- signs, decoration, logo designs and so on. We forget the crucial function of sound in establishing identity too. But according to Brand Channel, 96% of brands who utilize music that fit their identity are more most likely to be remembered by customers. This makes music a direct and economical method of setting the tone of your brand and building rapport with your target market.
On top of this, a HUI Research study experiment concluded that merely playing brand-matched music over a generic mix of tunes might see sales boost by 9%. (Which we unpack more in this How background music can increase your business post). How does your sound identity assist you stick out from rivals? music and branding.
QUICK TRUTHS: How music impacts your brand (Source: BrandChannel, Sounds Like Branding and HUI Research Study. Hyperlinks in text to complete reports) How background music promotes client loyalty.
Did you know that getting a brand-new client costs around 6X more than keeping an existing one? And you're 50% more likely to make a sale to that existing customer. So a 'sticky' customer base can be a simple method of preserving sales volume. But securing the ongoing the trust of these consumers needs more effort. The best soundtrack can 'speak the language' of your client base; read more resonating with their values, tastes and aspirations. Music can be a significant layer of this method. The best soundtrack can 'speak the language' of your client base; resonating with their values, tastes and aspirations. It can increase a person's sense of belonging to a brand, plus their probability of returning. In reality, a research study from Music Works discovered that 31% of consumers said they would go back to a service if the music was right. 21% stated they would also suggest that organization. This explains why over 2 thirds of company owner declare that music motivates repeat organization.
It's not all about loyalty cards. Music makes your perfect clients feel welcomed when they go into, understood as soon as within, and so most likely to return when they leave.
Does your music match the taste and worths of your consumers and customers?
QUICK TRUTHS: How music impacts customer commitment (Source: Music Works. Links in text to complete reports).
How organization background music maximises sales income Your business background music brings lots of intangible advantages-- increased brand awareness, customer experience, loyalty. However when it pertains to the lifeline of your organization-- sales-- is there a quantifiable distinction?
You bet. In a landmark Milliman study, he showed how playing slower music minimized the speed at which customers moved through a store. However the most fascinating take away? He likewise tape-recorded this change in customer behaviour led to as 38% sales increase. (If you're curious, we look into the Milliman study in our Matching music to your trade patterns blog site piece).
Millian was among the first to connect music to consumer behaviour, however he was not the last:.
Cain-Smith and Curnow showed how music volume might impact traffic through a shopping centre. Caldwell and Hibbert connected a slow pace to increased dwell-time and drink purchases.
Knöferle revealed how small musical secrets could drive extra invest in some contexts.
HUI Research discovered that brand-matched music in the food and drink sector might enhance sales by 9%. A Texan research study discovered certain categories might trigger more pricey acquiring choices.
( And if you're a numbers individual, we cover more in our How background music can improve organization post).
Phew! The numbers are as illuminating ... and frustrating. However if you're scratching your head over whether Tchaikovsky or Beyonce will create more sales, keep the words of Milliman himself in mind:.