14 Common Misconceptions About background music for presentation
Ever found yourself humming a jingle persistently? Or getting unusually emotional over a specific song on the radio? Or remembering every line to a teen anthem you have not heard in decades?
Music subconsciously impacts our mood, energy levels, memory recall and even behaviour. It can heighten our sense of connection to individuals, experiences and spaces-- even companies.
It's this impact that looks into have actually been measuring for the past twenty years. The bulk of research study reveals a clear connection in between soundtrack and a service' performance. And yet, music remains among the most underused tools for service success.
Here at Ambie, we're figured out to assist company owner understand the genuine value of music for their brand name. That's why we've sifted through the mountains of research to lay out the realities directly.
Now, whether you're an Ops Director or self-appointed store DJ, you can fully understand-- and capitalise-- on music in your service. Dining establishment background music
Background music can affect how a consumer feels, believes and even spends in your venue
How background music impacts your client experience Very first impressions are lasting impressions.
In his popular TED talk, Daniel Kahenman (the Nobel-winning rockstar of behavioural psychology) explains how it only takes one negative event to destroy a person's understanding of a whole experience. (We go into this more in our Why music matters article).
Kahenman's words are effective inspiration for businesses to ensure every interaction with consumers is a constructive one. From the moment a client walks through the door, to the minute they leave-- every action of the client journey must include worth. Music is vital to this procedure. 81% of consumers say that business background music lifts their mood, while 71% say it creates a better atmosphere overall. From the moment a client strolls through the door, to the minute they leave-- each action of the client journey must include worth. And when consumers feel excellent in an area-- they act various within it. Did you understand that merely playing music that customers enjoy makes them 24% most likely to purchase a product?
It's no surprise why 84% of organisations who focus on improving customer experience report increased revenue. How is your business background music building a positive customer experience?
Company background music and the customer experience FAST FACTS: How music impacts customer experience (Source: BrandChannel, MarketingCharts and PPL. Links in text to full reports).
How business background music builds your brand identity It's a tough market. E-commerce is ever rising, the High Street ever crowding. Businesses are looking for new ways to amplify their brand in order to stick out. And consumer experience has actually ended up being important.
In 2013 a Walker Details research study forecasted that by 2020 consumer experience would defeat rate and item as the essential differentiator in between brand names. We're now seeing that reality.
Music is a direct and economical way of developing state of mind and structure rapport with your target audience. Typically when we think about the parts that construct a brand name, or client experience, we believe of the visual elements-- signs, decor, logo designs etc. We forget the vital role of sound in establishing identity too. However according to Brand name Channel, 96% of brand names who utilize music that fit their identity are most likely to be recalled by customers. This makes music a direct and economical way of setting the tone of your brand and building rapport with your target market.
On top of this, a HUI Research study experiment concluded that merely playing brand-matched music over a generic mix of tunes might see sales boost by 9%. (Which we unpack more in this How background music can increase your business post). How does your sound identity assist you stick out from rivals? music and branding.
FAST TRUTHS: How music affects your brand (Source: BrandChannel, Seems Like Branding and HUI Research. Links in text to full reports) How background music cultivates consumer commitment.
Did you understand that obtaining a new customer costs around 6X more than keeping an existing one? And you're 50% most likely to make a sale to that existing client. So a 'sticky' consumer base can be an easy method of keeping sales volume. But protecting the ongoing the trust of these consumers needs more effort. The best soundtrack can 'speak the language' of your client base; resonating with their values, tastes and goals. Music can be a meaningful layer of this method. The ideal soundtrack can 'speak the language' of your client base; resonating with their values, tastes and aspirations. It can increase a person's sense of coming from a brand, plus their possibility of returning. In fact, a research study from Music Functions discovered that 31% of consumers said they would return to an organization if the music was right. 21% stated they would likewise suggest that business. This explains why over 2 thirds of entrepreneur claim that music encourages repeat business.
It's not everything about commitment cards. Music makes your ideal customers feel invited when they get in, comprehended once inside, therefore more most likely to return when they leave.
Does your music match the taste and values of your customers and clients?
QUICKLY TRUTHS: How music impacts client commitment (Source: Music Functions. Links in text to full reports).
How organization background music increases sales income Your business background music brings many intangible advantages-- increased brand name awareness, customer experience, commitment. However when it comes to the lifeblood of your service-- sales-- exists a quantifiable distinction?
You bet. In a landmark Milliman study, he showed how playing slower music lowered the speed at which customers moved through a store. But the most fascinating eliminate? He also tape-recorded this modification in consumer behaviour led to as 38% sales increase. (If you wonder, we check out the Milliman research study in our Matching music to your trade patterns blog piece).
Millian was among the very first to link music to customer behaviour, but he was not the last:.
Cain-Smith and Curnow showed how music volume might impact traffic through a shopping centre. Caldwell and Hibbert connected a slow pace to increased dwell-time and beverage purchases.
Knöferle exposed how small musical keys might drive extra spend in some contexts.
HUI Research discovered that brand-matched music in the food and beverage sector could enhance sales by 9%. A Texan research study found particular categories could activate more costly buying decisions.
( And if you're a numbers individual, we cover more in our How background music can increase business post).
Phew! The numbers are as illuminating ... and frustrating. But website if you're scratching your head over whether Tchaikovsky or Beyonce will generate more sales, keep the words of Milliman himself in mind:.